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Azran Osman-Rani

Group CEO and Co-Founder at Naluri

Azran Osman-Rani stands as one of Southeast Asia’s most distinctive operator-turned-founder, known for translating bold strategy into disciplined execution across both corporate and startup arenas. Best recognised for his tenure as CEO of AirAsia X, where he helped scale the airline into a pioneering low-cost long-haul carrier, he has since redefined his impact as Co-founder and CEO of Naluri, a digital health company at the forefront of integrating behavioural science with data-driven care. Rather than relying on conventional playbooks, Azran brings a systems-thinking approach to leadership—bridging commercial performance with human outcomes, and challenging organisations to rethink how they drive sustainable change. His perspectives, frequently sought after in regional and global business circles, reflect a rare blend of analytical rigour and lived operational experience. Today, his work centres on reshaping how individuals and organisations approach health, resilience, and performance, with a clear conviction that the future of leadership lies in understanding not just markets, but people.

Media and articles

Azran Osman-Rani: From AAX CEO To Digital Health Startup Founder

BFM 89.9 • 24 Jan 2024

On this edition of Open For Business, we speak to Azran Osman-Rani, CEO and Co-founder of digital health startup Naluri, about his transition from the corporate world and C-Suite into the startup ecosystem and then to starting up his own venture.

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'If I had hair, I would lose it all over again' Naluri Azran Osman-Rani on closing his 3-year long Series B Founding

Digital News Asia • 12 Aug 2025

If the startup ecosystem in Southeast Asia needed a reminder about the still tough funding situation in the region, it need look no further than the just announced US$5 million (RM21.14 million) round Naluri Pte Ltd closed to cap off its Series B round which hit US$14 million (RM59.2 million), after announcing a US$7 million raise back in June 2022. This was follwed by an internal round of US$2 million in 2024.

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Cover Story: Azran Osman-Rani Aims to Redefine Modern Healthcare

Tatler Malaysia • 04 Feb 2022

In this excerpt from our January 2022 cover story, serial entrepreneur Azran Osman-Rani shares why he is focused on redefining modern healthcare to become more holistic

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Highlights

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