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Aaron Khor, Aaron Phua, Bimmy

Founders at Fifty Tales

Fifty Tales Ramen is a contemporary dining concept that brings a refined, story-driven approach to Japanese comfort food, positioning itself within the growing premium casual dining scene. Known for its focus on depth of flavour and thoughtful presentation, the brand has cultivated a distinct identity that blends traditional ramen craftsmanship with a modern, experience-led environment. Built on a clear vision to elevate everyday dining, Fifty Tales Ramen reflects a balance between culinary discipline and brand storytelling, creating a space that resonates with a new generation of diners seeking both quality and atmosphere. Its growth is shaped by a commitment to consistency and detail, from broth development to overall dining experience, positioning the brand as a notable player within the evolving F&B landscape.

Media and articles

Fifty Tales

Time Out • 29 May 2025

A modern Malaysian noodle bar that celebrates its Chinese roots. Founders Aaron Phua, Bimmy Soh, and Aaron Khor draw inspiration from the cultures of dialect groups, such as Cantonese, Teochew, Hokkien and even Peranakan.

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Fifty Tales tells a very fine noodle story inspired by Malaysian Chinese flavours

The Star • 01 Jan 2025

Perched at the end of a row of shop lots in the impossible-to-find-parking area of Sea Park in Petaling Jaya is Fifty Tales.

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Fifty Tales, A Noodle Bar By A Malaysia Barista Champion

Tatler Malaysia • 05 Jan 2021

Why did tastemaker Aaron Phua go from pulling shots for coffee connoisseurs to beating egg noodles in his noodle bar, Fifty Tales?

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Highlights

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