Julie Yim & Marcus Khoo

Co-Founders at Lilin + Co

Julie and Marcus are the founders of Lilin+Co, a homegrown brand known for its thoughtfully crafted scented candles and lifestyle products that emphasise simplicity, quality, and everyday ritual. Through Lilin+Co, they have built a distinct presence within the lifestyle and gifting space, creating products that resonate with consumers seeking intentional, well-designed experiences in their daily environments. With backgrounds shaped by entrepreneurship and creative execution, Julie and Marcus have grown Lilin+Co from a small-scale venture into an established brand, navigating product development, branding, and distribution with a clear and consistent vision. Their approach focuses on refining both product and experience, positioning Lilin+Co as more than a candle brand, but a reflection of modern lifestyle sensibilities grounded in detail, atmosphere, and authenticity.

Media and articles

Hand Pouring 800 Candles A Day & Making Customers Stay

BFM 89.9 • 08 May 2023

Candles are not so much a source of light anymore. Rather, scented candles have become a form of aromatherapy.

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Lilin+Co founders Marcus Khoo and Julie Yim on their scent-sational journey

Tatler Malaysia • 19 Mar 2024

Like music, scents are timestamps in one’s life and a reminder of a certain place or person, evoking feelings of nostalgia and so, many people use scents to fill their bedrooms or homes with fond memories they hold dear.

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https://vulcanpost.com/778017/lilin-and-co-soy-candles-olfactory-store-pj/?utm_source=chatgpt.com

Vulcan Post • 15 Feb 2022

Lilin+Co was already a recognisable candle brand in Malaysia before the pandemic, but the lockdowns helped accelerate their growth in an unexpected way. With everyone homebound during the pandemic, interest in products such as candles grew.

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