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Sim Ling Ku (Aunty HR)

Workforce Harmony Advocate at Cursors Choice Network

Sim Ling Ku, widely recognised as the voice behind “Aunty HR”, has carved out a distinctive space at the intersection of human resources and digital culture, redefining how career conversations resonate with a new generation of professionals. What began as a candid, no-frills approach to workplace advice has evolved into a trusted platform where corporate realities are unpacked with clarity, wit, and an unflinching honesty rarely seen in traditional HR discourse. Drawing from her experience within the industry, she translates complex organisational dynamics into accessible, relatable insights—bridging the often intimidating gap between employers and employees. Her influence lies not only in what she says, but in how she says it: direct, culturally attuned, and deeply empathetic without sacrificing authority. Through “Aunty HR”, Sim Ling Ku has built a community that values transparency over polish, empowering individuals to navigate careers with sharper awareness and confidence. As workplace expectations continue to shift, she remains at the forefront of a more human, conversational approach to HR—one that challenges convention while championing clarity, accountability, and growth.

Media and articles

Aunty HR On Silly & Costly HR Mistakes Employers Make

BFM 89.9 • 25 Mar 2026

Think your "standard” employment contract protects you? From illegal salary deductions to non-compete clauses that won't hold water, many Malaysian employers are sitting on an HR time bomb. Former Industrial Court Panellist Ku Sim Ling (Aunty HR) and Victor Gan, CEO of E2 Workforce Consulting, join Enterprise Explores to reveal why businesses are losing over half of industrial court cases and how emotional firing decisions can trigger costly 7-figure mistakes for SMEs.

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Meet Malaysia’s biggest HR star who quit corporate to be a full-time influencer at 45 Y/O

Vulcan Post • 15 Feb 2024

With over 160K followers on TikTok, 110K on Instagram, and 50K on LinkedIn, Sim Ling Ku is an influencer that undoubtedly has a fair share of sway with working professionals in Malaysia.

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Highlights

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