Veronica Chew

Founder at Dainty Co

Veronica Chew made the deliberate decision to leave a decade-long career in banking, stepping away from a stable six-figure income in pursuit of greater purpose and fulfilment. At 33, during the isolation of the pandemic, she began to reassess her priorities, ultimately choosing to prioritise happiness over financial security. With careful financial planning that afforded her a limited runway, she took a calculated leap into entrepreneurship, building upon Dainty Co, a side venture she had started in 2016. What began as a small online personalised gift brand soon evolved into a growing business as Veronica identified new opportunities in corporate gifting during a time when meaningful connection was in high demand. Scaling from solo operations to a full team and a dedicated workspace, Dainty Co has expanded its reach across Malaysia and Singapore, becoming known for thoughtfully crafted products that carry emotional significance. Today, her journey reflects a disciplined yet deeply personal approach to building a brand—one grounded not just in growth, but in intention, resilience, and a clear sense of purpose.